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Extra Life: A Short History of Living Longer

Using Behavioral Psychology to Encourage Healthy Habits

Behavioral scientists hired by advertising agencies use psychology to influence habits.

Aired 06/01/2021

Extra Life: A Short History of Living Longer

Using Behavioral Psychology to Encourage Healthy Habits

Clip: Episode 4 | 4m 14sVideo has Closed Captions

Behavioral scientists hired by advertising agencies use psychology to influence habits.

Advertising agencies employ behavioral scientists to use psychology to persuade people to make healthy lifestyle choices. They've discovered key insights into how the human mind works when faced with a call to action. Behavioral scientists used a universal human trait — fear of shame or social rejection — to encourage workers at a food factory to improve their hand washing habits.

Aired 06/01/2021

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Florence Nightingale Used Creativity to Alter Hygiene Habits

Video has Closed Captions

Florence Nightingale used data and creativity to alter the course of human health. (4m 15s)

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